Home Quote Process
Whilst at Confused.com I was asked to look at the Home Insurance quote process and work out ways to improve the number of users that completed it.
This involved breaking the question set down into clear defined areas and ensuring the customer knew where they were within this process.
The first steps were identifying which questions where necessary to provide an accurate quote and removing the ones which were not needed.
It also involved experimenting with the order in which questions were asked. With a view to asking easy ones first to get users into the process quickly without having to make them think too much. The more taxing questions would appear further down the order.
The image above shows my thoughts for quick wins which were presented to the account team. These could be implemented fairly quickly in order to get instant improvements.
- Dreamweaver HTML