Betfair Emails

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A series of emails which were built to promote various major sporting events in the year.

My idea was to integrate as much animation into the email as possible whilst still retaining the high coding standards in order to avoid spam traps and render correctly in all email clients and all web browsers.

In the following examples the House collapsed in the first email, the sun set in the second and the horses head moved in the  the third. To see the final HTML builds of each click on the buttons underneath.


Free Fall? Sun Goes Down On the Nose
Skills Used
  • Photoshop
  • Dreamweaver HTML
  • Vertical Response